Zeitgeist​

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Influenced by the spirit of our time, humanity finds itself at a crossroads where the pursuit of individuality clashes with societal progress. While the human capacity for thought and knowledge remains intact, these faculties are undeniably constrained by the rapid evolution of society. In this shifting landscape, the identity of the individual becomes uncertain. From the crucial phase of transitioning from adolescence to adulthood in a highly competitive world, to the role of social media in shaping the concept of female beauty, up to the responsibilities of multinationals in capitalizing at the expense of increasingly insecure individuals, questions of who we are and where we are headed loom large, compelling us to adapt our very being to the demands of the collective.

This transformation reflects the individual's shift from freedom to becoming part of a capitalist process, echoing the thoughts of sociologists like Émile Durkheim and Max Weber on societal pressures and the loss of individuality.

Durkheim's theory of social facts illustrates how external societal norms influence personal behavior, while Weber's concept of the "iron cage" of rationality highlights the constraints imposed by a capitalist system. 

This series delves into the profound search for identity amidst the loss incurred by conformity—a loss of personal uniqueness sacrificed at the altar of societal uniformity.

It reflects upon the intimate aspects of our humanity that erode as we conform, highlighting the paradoxical reality where society now molds individuals, rather than the other way around.
Where once it was the collective amalgamation of individuals and their customs that shaped society, now it seems the reverse holds true.

Through this body of work, I aim to explore the subtle nuances of this phenomenon, capturing the essence of what we forfeit in our quest to assimilate.

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(Ongoing series)​